This one-of-a-kind sale is a yearly celebration for Nordstrom, where new merchandise goes on sale for a limited time. Revenue from this sale is only eclipsed by holiday, with a marketing budget devoted to all channels. This year, I served as the digital lead execution writer for the pre-public and public portions sale. 2020 proved challenging for retail, but customers responded strongly to the merchandise offering, with online sales representing 60 percent of revenue for the event.