Nordstrom NYC was the highest-profile and most-anticipated store in the company’s history. I was the lead execution writer during all phases, which began with the opening of the Men’s Store in the fall of 2018, and completed with the opening of the Nordstrom Tower store in October of 2019. Advertising for the stores was multi-phased and involved national media, culminating in the biggest opening weekend in the history of the company for the Tower opening—with over 85k customers and close to $10 million in sales.