This campaign was coordinated with Nordstrom Canada team and involved media, print, digital and social to promote the opening of the largest flagship store in Nordstrom history at that time. The project evolved through phases, with events and special promotions added as the planning was finalized. During the opening of the store, special events throughout the day required live-feed video with updates hourly. I served as lead digital writer, working on pre-opening and opening day events, then post-opening site updates.